SaaS
From an idea to paying customers
A subscription product built from a founder's idea to its first paying customers.
Live in 10 weeks, 40 paying studios in 3 months
The founder had a clear idea, a list of interested studio owners and no software: booking, memberships and payments for small fitness studios. I turned it into a working product: a landing page, sign up, subscription billing, a booking calendar members use on their phones, an owner's dashboard, and an AI assistant that drafts class descriptions and member emails in the studio's own voice. I launched it in stages, starting with the 5 studios already waiting, and fixed what they found every week. Result: live in 10 weeks, and 40 paying studios in the first 3 months.
- Client
- Founder led startup, booking software for fitness studios, United States
- Role
- Design, build, launch and support
- Stack
- Next.js, TypeScript, Supabase, Stripe subscriptions, Resend email, Claude, Vercel
